06 / BUSINESS DEVELOPMENT
From a business brief to a proposal and pitch
Illustrative demonstrationThe challenge
A consultant needs to turn an incomplete client brief into an organized proposal and a short presentation.
Sample starting material
Synthetic brief: improve a small team’s monthly reporting; systems, budget, dates, and decision-maker are not yet confirmed.
Guided learning approach
We identify unknowns, frame an agreed outcome, and build the proposal structure before the presentation narrative.
Representative output
- Proposal · Context / Objectives / Scope / Deliverables / Responsibilities / Assumptions / Commercial terms
- Questions · Which reports? Who approves? What data is available?
- Pitch · Current challenge → proposed method → outputs → decisions required
- Commercial section · Leave pricing and dates unconfirmed until agreed
Checks needed
Verify every scope statement, dependency, claim, and commercial commitment. Never invent client facts or project results.
Reusable method
Brief → clarification → scope → proposal → presentation → commercial review.